Many parents feel awkward when adult-themed ads or content appear during family shows like cricket matches. Learn how to respond calmly, what to say at different ages, and why these are golden parenting moments—backed by global and Indian research. 🏏 Why Parents Feel Awkward During Cricket Ads If you’ve been watching cricket lately, you’ve probably noticed some “adult” advertisements sneaking in during match breaks.And if your child turned to you asking, “Mumma, what’s that?